history of search engins

  In the beginning of Online development, its users were a blessed community and the amount of available details was relatively small. Accessibility was mainly limited to workers of various colleges and labs who used it to get access to medical details. In those times, the problem of finding details on the Online was not nearly as critical as it is now.

   Site internet directories were one of the first methods used to assist in entry to web sources on the system. Links to these sources were arranged by subject. Search search engines was the first venture of this kind started out in Apr 1994. As the number of sites in the Search search engines listing inexorably increased, the designers of Search search engines made the listing retrieveable. Of course, it was not a google look for website in its true form because searching was limited to those sources that is results were put into the listing. It did not definitely seek out sources and the concept of seo was yet to arrive.

   Such link internet directories have been used substantially in the past, but these days they have lost much of their popularity. The reason is simple – even modern internet directories with lots of sources only carry a tiny portion of the Online. For example, the biggest listing on the system is currently DMOZ (or Open Directory Project). It contains details on about five million sources. Compare this with the Search website data source containing more than eight billion dollars records.

   The WebCrawler venture started in 1994 and was the first full-featured google look for website. The Lycos and AltaVista google showed up in 1995 and for many years Alta Windows vista was the significant player in this field.

   In 1997 Sergey Brin and Ray Page created Search search engines as a research study at Stanford School. Search search engines is now the most popular google look for website in the world.

   Currently, there are three leading international google – Search search engines, Search search engines and MSN Search. They each have their own directories and look for methods. Many other google use results via these three significant google and the same seo expertise can be applied to all of them. For example, the AOL google look for website (search.aol.com) uses the Search search engines data source while AltaVista, Lycos and AllTheWeb all use the Search search engines data source.

Why SEO and Online Marketing So Vital to a Small Business

Whenever there happens to be change in the company world, it’s common that some businesses are hesitant to evolve to these changes. Changes in the market usually require that you make changes in your online promotion technique, which often means lots of your energy and energy, analysis and financial commitment of resources for the company. These days, you will discover a lot of entrepreneurs pulling their feet when it comes to online promotion and stressing that it’s more complex than it’s worth. But once you understand why we need SEO (search engine optimization), and why online promotion is constantly on the gain vapor, even though it requires a lot of financial commitment, you will see that it actually provides a great revenue.

The major purpose why we need SEO is that we’re progressively becoming a more digital community. Individuals invest more and more online. They not only use it for enjoyment and interacting, but also use it for analysis and shopping as well. This is where SEO can really come in useful. By developing your web page to arrive at those who are already going online to look for sites just like yours, you can arrive at a ready-made viewers that does not need to be assured of involve your goods and solutions. They are going to already be looking for you!

But some will claim that those who come looking for us will see us gradually anyway. Why invest cash on developing our sites with SEO? The purpose why we need SEO is simple: competitors. If people can discover your web page that quickly, then they can also discover your competition’s web page that quickly. It’s necessary for you to come out ahead of your competitors, and excellent SEO allows you to do just that. Sometimes, the only real difference between two companies is how excellent their online internet marketing technique is. Better SEO gives you the air of being a better company in general, as your company is the one seated pretty at the top of the look for results… in a customer's eyes, the ones on top are the better, more established, more reliable ones.

If you want everyone to know that you are the best, then it’s essential for your online promotion way to be the best. A lot of enough time, the initial understanding of a company's excellent of perform rises not from its actual excellent of perform, but from the success of its online promotion technique. This is why we need SEO: it gives us the overall look of being on the innovative of our industry. Just be sure that you can back up that popularity with excellent goods and solutions, and you will be able to generate that all-important hype, increase your company and develop your ROI.

A Common Discussion Against SEO

“No smart professional would ever develop a look for website that needs sites to follow certain guidelines or concepts in order to be rated or listed. Anyone with half a mind would want a system that can spider through any framework, parse any amount of complicated or partial value and still find a way to return the best and most appropriate results, not the ones that have been "optimized" by duplicate look for website marketing experts.”

But Wait...

Imagine you published online images of your family dog. A human might explain it as "a black, medium-sized dog - looks like a Lab, playing bring in the recreation area." On the other hand, the best look for website optimization in the world would battle to comprehend the picture at anywhere near that level of complexity. How do you make a look for website comprehend a photograph? Luckily, SEO allows website owners to provide "clues" that the search engines can use to comprehend material. In fact, including proper framework to your material is essential to SEO.

Understanding both the capabilities and restrictions of google allows you to properly develop, framework and annotate your web material in a way that look for robots can process. Without SEO, many sites remain unseen to google.

wht is SEO

Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.

This SEO tutorial covers all the necessary information you need to know about Search Engine Optimization - what is it, how does it work and differences in the ranking criteria of major search engines.

1. How Search Engines Work

The first basic truth you need to know to learn SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren't. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.

First, search engines crawl the Web to see what is there. This task is performed by a piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified, sometimes crawlers may not end up visiting your site for a month or two.

What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of these on your site, you'd better run the Spider Simulator below to see if these goodies are viewable by the spider. If they are not viewable, they will not be spidered, not indexed, not processed, etc. - in a word they will be non-existent for search engines.

Keywords – the Most Important Item in SEO

Keywords are the most important SEO element for every search engine, they are what search strings are matched against. Choosing the right keywords to optimize for is thus the first and most crucial step to a successful SEO campaign. If you fail on this very first step, the road ahead is very bumpy and most likely you will only waste your time and money. There are many ways to determine which keywords to optimize for and usually the final list of them is made after a careful analysis of what the online population is searching for, which keywords have your competitors chosen and above all - which are the keywords that you feel describe your site best.

1. Choosing the Right Keywords to Optimize For

It seems that the time when you could easily top the results for a one-word search string is centuries ago. Now, when the Web is so densely populated with sites, it is next to impossible to achieve constant top ratings for a one-word search string. Achieving constant top ratings for two-word or three-word search strings is a more realistic goal.

For instance, If you have a site about dogs, do NOT try and optimize for the keyword "dog" or "dogs". Instead you could try and focus on keywords like "dog obedience training", "small dog breeds", "homemade dog food", "dog food recipes" etc. Success for very popular one-two word keywords is very difficult and often not worth the trouble, it's best to focus on less competitive highly specific keywords.

The first thing you need to do is come up with keywords that describe the content of your website. Ideally, you know your users well and can correctly guess what search strings they are likely to use to search for you. You can also try the Website Keyword Suggestions Tool below to come up with an initial list of keywords. Run your inital list of keywords by the Google keyword Suggestion tool, you'll get a related list of keywords, shortlist a couple of keywords that seem relevent and have a decent global search volume.

YouTube Video SEO: 6 tips! How to optimize & get traffic.

YouTube Video SEO - How to Optimize Your YouTube Video

How to Get Google to Train Your Entire Staff on Google Analytics—for FREE

Since we work every day in this industry, it’s easy to think there’s not much we haven’t seen before. But in reality, there’s tons we haven’t seen before.

A few months ago, I came across a site where someone displayed a badge saying his agency was a certified partner in Google Analytics—by Google itself. I’ve seen the PPC certification badges for years, but I had no idea there was certification for Google Analytics (it was apparently launched in 2009).

Becoming a certified partner isn’t easy so to speak. There’s proficiency requirements, business requirements, preferred qualities, and continuing education requirements like agreeing to send at least one employee to the Google Analytics Certified Partner Summit every year at your own expense and reporting about your Analytics work back to Google.

That’s a hell of a lot of hoops. At PushFire, we’re certified partners for Google AdWords since we offer PPC management services as a primary service offering (and we require all of the members of our PPC team to get individually certified as well). We’re more than capable with analytics, but we don’t offer it as a core service, so the certification process seems like a distraction for us at best.

But what caught my eye about the certification program was its Conversion Universitysection. On that page, you learn two things:

1. There is a Google Analytics Individual Qualification (IQ) test (which requires you to pay $50 to be tested and complete the IQ test of 70 questions in 90 minutes with a grade of 80 percent to pass and has way less hoops)
2. There is an opportunity to get damn near a “free degree” so to speak in using Google Analytics there—whether you chose to get certified as an individual, partner agency or not.

HOLLA!

How We’re Leveraging This Free Training As An Agency

How to Get Google to Train Your Entire Staff on Google Analytics—for FREE!

One of the things that (I like to think) makes working at PushFire different than many other companies is that we’re very interested in ensuring our employees receive continual education in the search marketing space (such as the PushFire Lending Library that is stocked with tons of business and marketing books our team is free to check out and read).

We decided to set aside two hours each week to group train our entire staff on Google Analytics, whether they’re using it is part of their job description or not. We air as many of the Conversion University presentations as we can on our projection screen during that time and have a Q&A with our team led by our more advanced GA users (read, our PPC department) to answer any questions the team has after each video airs.

When we’ve completed all the training as a team, we’re going to pay the $50 dollar fee for each employee who wants to become individually certified—officially—once they pass a practice test (tons of them out there, but I’ve heard good things about Google Analytics Test.com, so that’s the one we’ll use), which everyone will be taking. We also plan to offer a $100 dollar gift card to every team member who passes the official Individual Qualification test.

Why We’re Leveraging This Free Training As An Agency

The reasons we’d want certain members of our team (the ones working with Google Analytics) to get this training is obvious. But why the heck would we train the team members who don’t? To increase overall morale, confidence, education, knowledge, and the benefits working at PushFire brings to our staff.

Image Credit: Shutterstock / Olivier Le Moal

http://www.searchenginejournal.com/how-to-get-google-to-train-your-entire-staff-on-google-analytics-for-free/49425/