Search Engine Optimization SEO Tutorial 

http://www.tizag.com/SEOTutorial/

search engine optimization (seo) for beginners

You've finished your web design, uploaded your files, and set up your blog, but you're still not getting as many visitors as you hoped for. What gives? Chances are you haven't started working on one of the most important ways to market your site, Search Engine Optimization (SEO).

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what seo is

Search Engine Optimization refers to the collection of techniques and practices that allow a site to get more traffic from search engines (Google, Yahoo, Microsoft). SEO can be divided into two main areas: off-page SEO (work that takes place separate from the website) and on-page SEO (website changes to make your website rank better). This tutorial will cover both areas in detail! Remember, a website is not fully optimized for search engines unless it employs both on and off-page SEO.

what seo is not

SEO is not purchasing the number #1 sponsored link through Google Adwords and proclaiming that you have a #1 ranking on Google. Purchasing paid placements on search engines is a type of Search Engine Marketing (SEM), and is not covered in this tutorial.

SEO is not ranking #1 for your company's name. If you're reading this tutorial, you probably already know that ranking for popular terms is darn near impossible, but specific terms, such as a company name, is a freebie. The search engines usually are smart enough to award you that rank by default (unless you are being penalized).

who uses seo

If a website is currently ranked #10 on Google for the search phrase, "how to make egg rolls," but wants to rise to #1, this websites needs to consider SEO. Because search engines have become more and more popular on the web, nearly anyone trying to get seen on the web can benefit from a little SEO loving.

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Page Rank 2 - www.pmg-goa.com/villas

page rank 2 for  www.pmg-goa.com/villas

history of search engins

  In the beginning of Online development, its users were a blessed community and the amount of available details was relatively small. Accessibility was mainly limited to workers of various colleges and labs who used it to get access to medical details. In those times, the problem of finding details on the Online was not nearly as critical as it is now.

   Site internet directories were one of the first methods used to assist in entry to web sources on the system. Links to these sources were arranged by subject. Search search engines was the first venture of this kind started out in Apr 1994. As the number of sites in the Search search engines listing inexorably increased, the designers of Search search engines made the listing retrieveable. Of course, it was not a google look for website in its true form because searching was limited to those sources that is results were put into the listing. It did not definitely seek out sources and the concept of seo was yet to arrive.

   Such link internet directories have been used substantially in the past, but these days they have lost much of their popularity. The reason is simple – even modern internet directories with lots of sources only carry a tiny portion of the Online. For example, the biggest listing on the system is currently DMOZ (or Open Directory Project). It contains details on about five million sources. Compare this with the Search website data source containing more than eight billion dollars records.

   The WebCrawler venture started in 1994 and was the first full-featured google look for website. The Lycos and AltaVista google showed up in 1995 and for many years Alta Windows vista was the significant player in this field.

   In 1997 Sergey Brin and Ray Page created Search search engines as a research study at Stanford School. Search search engines is now the most popular google look for website in the world.

   Currently, there are three leading international google – Search search engines, Search search engines and MSN Search. They each have their own directories and look for methods. Many other google use results via these three significant google and the same seo expertise can be applied to all of them. For example, the AOL google look for website (search.aol.com) uses the Search search engines data source while AltaVista, Lycos and AllTheWeb all use the Search search engines data source.

Why SEO and Online Marketing So Vital to a Small Business

Whenever there happens to be change in the company world, it’s common that some businesses are hesitant to evolve to these changes. Changes in the market usually require that you make changes in your online promotion technique, which often means lots of your energy and energy, analysis and financial commitment of resources for the company. These days, you will discover a lot of entrepreneurs pulling their feet when it comes to online promotion and stressing that it’s more complex than it’s worth. But once you understand why we need SEO (search engine optimization), and why online promotion is constantly on the gain vapor, even though it requires a lot of financial commitment, you will see that it actually provides a great revenue.

The major purpose why we need SEO is that we’re progressively becoming a more digital community. Individuals invest more and more online. They not only use it for enjoyment and interacting, but also use it for analysis and shopping as well. This is where SEO can really come in useful. By developing your web page to arrive at those who are already going online to look for sites just like yours, you can arrive at a ready-made viewers that does not need to be assured of involve your goods and solutions. They are going to already be looking for you!

But some will claim that those who come looking for us will see us gradually anyway. Why invest cash on developing our sites with SEO? The purpose why we need SEO is simple: competitors. If people can discover your web page that quickly, then they can also discover your competition’s web page that quickly. It’s necessary for you to come out ahead of your competitors, and excellent SEO allows you to do just that. Sometimes, the only real difference between two companies is how excellent their online internet marketing technique is. Better SEO gives you the air of being a better company in general, as your company is the one seated pretty at the top of the look for results… in a customer's eyes, the ones on top are the better, more established, more reliable ones.

If you want everyone to know that you are the best, then it’s essential for your online promotion way to be the best. A lot of enough time, the initial understanding of a company's excellent of perform rises not from its actual excellent of perform, but from the success of its online promotion technique. This is why we need SEO: it gives us the overall look of being on the innovative of our industry. Just be sure that you can back up that popularity with excellent goods and solutions, and you will be able to generate that all-important hype, increase your company and develop your ROI.

A Common Discussion Against SEO

“No smart professional would ever develop a look for website that needs sites to follow certain guidelines or concepts in order to be rated or listed. Anyone with half a mind would want a system that can spider through any framework, parse any amount of complicated or partial value and still find a way to return the best and most appropriate results, not the ones that have been "optimized" by duplicate look for website marketing experts.”

But Wait...

Imagine you published online images of your family dog. A human might explain it as "a black, medium-sized dog - looks like a Lab, playing bring in the recreation area." On the other hand, the best look for website optimization in the world would battle to comprehend the picture at anywhere near that level of complexity. How do you make a look for website comprehend a photograph? Luckily, SEO allows website owners to provide "clues" that the search engines can use to comprehend material. In fact, including proper framework to your material is essential to SEO.

Understanding both the capabilities and restrictions of google allows you to properly develop, framework and annotate your web material in a way that look for robots can process. Without SEO, many sites remain unseen to google.